PE Guy was in the news last week a couple of times. Yes, the articles are behind a paywall. I am sorry if you are poor but please do not complain to me about having to pay $12 to read about your dear old friend. Business Insider wrote about how you should now take him very seriously due to his annual revenue. The New York Times wrote about how you all apparently “love to hate” him! Let’s get into a couple of hot topics:
The Silicon Valley Dorks Are At It Again

So… you wanna come back to my place and see the prototype for Windows 95?
Tech billionaires are apparently removing flight attendants from their private jets now because they want the aircraft to feel more “utilitarian” and less indulgent. Which honestly does not surprise me at all. These are deeply ODD individuals with very unique personalities. The same guys worth $14 billion who wear the same grey t-shirt every day and eat beef jerky for dinner while operating three AI companies and sleeping on a cold plunge lid.
But I’ll tell you this right now: I would NEVER board a private aircraft that wasn’t staffed properly.
If I’m on a Gulfstream, I need:
• a full figured and credentialed flight attendant named Dawn
• warmed nuts in a PROPER ramekin (Baccarat preferred)
• someone to wipe the kiddos and pickup after our goldendoodles who are nervous fliers
I’m sorry but I cannot be roaming the cabin picking up my own empty Celcius cans and serving myself Sancerre like some kind of regional sales manager on JetBlue.
These Spreadsheet Goblins are bringing In-N-Out burgers onboard and treating the jet “like a utility.” Meanwhile if wifey and I are wheels up to Nantucket, I prefer something lighter in the cabin. Perhaps a small tin of ethically massaged Icelandic caviar, a chilled shellfish situation, or a Mediterranean quinoa bowl assembled by a former Eleven Madison Park sous chef named Luca who now exclusively caters private aviation.
No theory. No slides. Just pipeline.
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Hunting Bunny Rabbits With Elon & Printing From SpaceX IPO

I’m a rich man! I mean…. I was before but still!
SpaceX finally went public this week and frankly I’m thrilled for my dear friend Elon Musk.
People don’t realize this but Elon and I actually do a tremendous amount of bunny hunting together out in Wyoming. Very low-key stuff. Just two visionaries in Brunello Cucinelli field jackets silently discussing orbital AI infrastructure while a man named Gustav pours espresso from the tailgate of a matte black G-Wagon.
I was fortunate enough to get into SpaceX years ago after Elon cornered me at a wellness retreat in Gstaad and said:
“We’re not building rockets anymore. We’re building civilization.”
Needless to say, with the IPO valuing the company north of $2 trillion, my personal liquidity event should comfortably clear nine figures…
A lot of people are asking if I’ll finally slow down now that this investment hit.
Absolutely not.
If anything, this just gives me more dry powder for:
• equine acquisitions
• distressed wellness assets
• and the Scandinavian cold plunge startup Tarantino’s incubating between lacrosse tournaments.
I am very proud of Elon. He is a tremendous hunter, visionary, father to 19 (that he knows of) but above all- he’s a wonderful friend.
Annual Fellas Trip To St. Andrews

Me blacked out on single malt scotch around 10:30am
I just got back from Scotland where we do an annual golf trip with the fellas (HNW).
I was up every morning at 3:45 AM for what the Scots call a “coffee enemy” followed by an extremely aggressive power walk through the links while the North Sea winds tried to remove the skin from my face.
We flew private directly into St Andrews of course! Just the guys, a nutritionist, the kiddos, two night nurses, four nannies, Tarantino’s mandarin coach. Nothing crazy!
Meanwhile wifey was down in Portugal at this biohacking retreat at Six Senses Douro Valley doing ayahuasca and coital breathwork with the tennis pro. They are apparently exhausted but aligned and very sore!
Marc at St Andrews Golf had the entire thing dialed at an institutional level.
Frankly one of the better operators I’ve seen in hospitality. We had the Old Course locked up all week. Pretty much every day- which if you know St. Andrews… that’s a huge deal. We stayed in the penthouse at the Old Course Hotel.
I am used to fine things and high-end legacy luxury so this didn’t excite me the way it would excite a normie.
Every day we quietly wandered into The Royal and Ancient for soup and a cola. It was bliss!
Midweek we heli’d (translation for the normies: took a helicopter) over to Loch Lomond.
Bobby Mac met us there. Robert MacIntyre- he is a wonderful fella… Real salt of the earth.
We brought the kiddos because we wanted the trip to feel educational.
Got them into the St Andrews junior program with private sessions from Dan Grieve.
My oldest, Tarantino, is an absolute stick. He’s only four years old!
At one point he looked at me after striping a 5-wood and said:
“Father… pressure is a privilege.”
Honestly gave me chills.
Tiger Woods and I actually discussed all of this years ago.
This was obviously pre-car flip.
He told me:
“Hey… the game needs another killer.”
I believe he was talking about Tarantino.
Ever Played St. Andrews?
Highlights In Content This Week
Linkedin: I Don’t Go To The Bathroom On Mondays
Instagram: Knicks Lose
TikTok: Private Plane
@johnnyhilbrant Flying private with PE GUY! #comedyvideo #parody #aviation #luxurylife #peguy
Ad of the week: Boll & Branch Father’s Day








